The garment resists odour so effectively that it even smells fresh after
being worn during rigorous exercise, its makers claim. It is also said to need
no ironing as it is made of wrinkle-free material that can withstand even the
roughest of treatment.
American company Wool & Prince said they developed the shirt for men who
hate having to wash their clothes so often. They sent researchers around the
world wearing the shirts doing everything from backpacking in the Andes to
dancing in sweaty New York nightclubs to test their design.
Tear-resistant
The shirts are made of wool which lasts six times longer than cotton.
Laboratory tests have shown that wool fibres resist tearing and can bend back on
themselves more than 20,000 times without breaking. Cotton breaks after 3,200
bends. Wool is also highly resilient to wrinkles because it has a natural
crimp.
And the company said that while sweat itself has no odour, it creates an
unpleasant smell when it remains on the skin and bacteria develop, but wool
reduces this because it is more efficient than other textiles at absorbing sweat
and evaporating it into the air.
The company has spent six months developing its trade-marked Cotton-Soft wool
fabric for the shirts.
A spokesman said: “We use the finest wool shirting yarn out there, usually
reserved for the luxury fashion industry. Our fabric will redefine what you
think of wool.”
The company said it did not expect anyone to wear their shirt 100 days in a
row — and that they must be washed at some point.
One of the testers, consultant Aaron Flack, said: “I crumpled it into a ball
and put it in the bottom of my backpack when I am running around the city just
to see if I can ruin it. No luck — it comes out ready to wear every
time.”
The shirts are available to the company’s investors starting at £63 (Dh358.7)
each. Normal retail prices have not yet been announced
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