Many Arab and Muslim women are embarrassed to enter a garment
shop to buy lingerie because all the sales staff are men.
The Sharjah Executive Council’s decision to ask shops and malls to employ
female sales staff where women’s dresses, especially female underwear and
lingerie, are sold, is being implemented strictly. Shopkeepers in the emirate
who fail to employ new female staff will be fined.
A number of readymade garment shops in and around Rolla, the Al Ghuwair Market, shopping malls, gold souq area and the old souq area have got notification from the Sharjah Economic Development Department to employ female staff if they are selling women’s undergarments.
The Sharjah Economic Development Department introduced the rule in 2007 and closed some shops flouting the rule.
Saudi Arabia recently introduced a new rule banning men from working in women’s lingerie shops. The Sharjah Executive Council introduced the rule in 2011 and its implementation is taking place now.
A number of readymade garment shops in and around Rolla, the Al Ghuwair Market, shopping malls, gold souq area and the old souq area have got notification from the Sharjah Economic Development Department to employ female staff if they are selling women’s undergarments.
The Sharjah Economic Development Department introduced the rule in 2007 and closed some shops flouting the rule.
Saudi Arabia recently introduced a new rule banning men from working in women’s lingerie shops. The Sharjah Executive Council introduced the rule in 2011 and its implementation is taking place now.
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