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Monday, 4 February 2013

Dubai poised to emerge as the next global fashion capital


She’s known to court controversy with her cover pages, but the Vogue Italia powerhouse kept oil spills and ‘slave earrings’ on the back burner, as Franca Sozanni jetted into Dubai on a maiden voyage to launch a fashion experience that could very well place the emirate on the map as the next couture capital after Paris and Milan.

The editor-in-chief of one of the top fashion magazines in the world has teamed up with Dubai Mall to launch the ‘Vogue Fashion Experience’ which will provide a platform for local designers to showcase their talents, with international models strutting their styles and top fashion houses possibly snapping up some raw talent to unveil to the world.

Speaking to reporters, Sozanni explained the concept further, saying: “Even though it’s my first visit to Dubai, I am already impressed by the talent here. It truly has potential to be the next fashion capital of the world, named in the same breath as Paris, New York or Milan.

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