His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, said Dubai will become an open air gallery as he launched "Dubai Speaks to You", the inaugural project of the Government of Dubai Media Office’s initiative, Brand Dubai.
Brand Dubai is tasked with proposing a range of projects and events that will highlight the look, feel and the unique character of Dubai as one of the world’s most developed, fastest-growing and culturally diverse cities.
Brand Dubai is collaborating with the Emirate’s major real estate developers, including Nakheel, Meydan, Emaar, Dubai Holding and Meraas Holding, to make a number of prime locations across the city available for UAE artists to work on, whether it’s street art, installations, photography or sculpture.
Sheikh Mohammed went on to praise Brand Dubai’s proposed ideas and initiatives and addressed the audience of young artists, saying, "We are giving you the opportunity to make your city into an open air museum; Dubai is your canvas. We celebrate innovation, art and beauty. Your talent, and creativity will invite visitors, citizens and residents to explore the many facets of Dubai’s rich diversity and pioneering spirit. And this is an invitation to all artists in the UAE who want to participate in this project".
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