It was 10am in the UK, 11am in Italy and 2pm in the UAE when, aided by the latest streaming media technology, the United Arab Emirates revealed details on Tuesday of its participation in Expo Milano 2015 at an innovative global press conference.
Harnessing interest in its Expo participation, triggered by Dubai’s successful bid to host World Expo 2020, speakers in London, Milan and Abu Dhabi directly addressed international media in over 30 countries.
"We are acutely aware of the carbon footprint associated with our Expo participation", commented the country’s Expo Commissioner-General, Salem Al Ameri.
"Where we can work effectively in cyberspace (reducing our long distance flights), we will do so. Today is one of those occasions," he added, welcoming the pavilion’s architects, Norman Foster and Partners, in London, the 2015 Expo organisers in Milan, Masdar executives, and senior members of the UAE Expo team in Masdar City-Abu Dhabi where the webcast was hosted by Abu Dhabi's renewable energy company, Masdar, on behalf of the UAE National Media Council.
The UAE’s Expo 2015 Commissioner-General congratulated the Italian Expo organisers on their choice of theme (Feeding the Planet, Energy for Life) , which resonates with Italy’s food culture, and on their determination that the Expo should play a positive role in tackling the issue of ensuring sufficient, good, healthy sustainable food for all mankind.
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