HTC One costlier than iPhone 5, BlackBerry Z10

du, the exclusive launch partner for the HTC One smartphone in the UAE, has announced that pre-booking of the new HTC One smartphone will be available from April 18-24.

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“Customers wishing to own the new HTC One smartphone, with a competitive data offer from du, can visit any du Shop between 18-24 April to pre-book the LTE-enabled 4G model, available in silver colour,” it noted in a media statement today.

A non-refundable pre-booking fee of Dh200 is payable, and will be deducted from the device price later. The price of the 4G HTC One smartphone is Dh2,699.

 That price-point makes it more expensive than all other new smartphones  available in the market today: the iPhone 5 (starting at Dh2,599), BlackBerry Z10 (Dh2,599) and Sony Xperia Z (Dh2,499), while making it much more expensive than the Samsung Galaxy S3 (starting Dh1,899).

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It'll be interesting to find out if UAE consumers ditch their less expensive iPhone 5 or BlackBerry Z10 or the Samsung Galaxy S3 and opt for the more expensive HTC One.