Gitex last day discounts: myth or truth?

• Image Credit: Francois Nel/Gulf News
• People look what products are on display at GITEX Shopper.

Dubai: There’s a consumer myth out there that if you play hard to get and wait until the last few days of Gitex Shopper, you’ll bag the biggest discounts as retailers scramble to get rid of remaining stocks.

Is there any truth to this shopping fable? Retailers have burst our bubble on this happy ending to Gitex Shopper, saying that stocks may not last on popular products and vendors are exerting pressure to keep prices stable.

“In some of the categories of products, you tend to get an adjustment downwards, but this year, there’s greater discipline in the market. We don’t anticipate a reduction in prices. Vendors are telling retailers: ‘Please behave yourself and don’t have any of that’,” Vishesh Bhatia, chief executive of Jumbo Electronics, said.

Any remaining stocks at the end of Shopper can return to the stores, he said, rather than be sold at further slashed prices