The Spirit Of Kerala- Anaswara

The beginning was modest. Three young men, P. J Thomas, V.A Mathew and Venugopal, quit their newspaper jobs in 1982. They each invested Rs 10,000 to start a letter press in Ernakulam- and Anaswara was born. At that time, the printing industry in Kerala could be divided into two sectors- the small fry who just printed whatever was given to them without any real quality control, and the big boys who had foolproof systems but were so overloaded that they had back logs of several months. Anaswara was able to fill the gap between the two with professional expertise, personal involvement and quality consciousness that paid rich dividends in terms of customer confidence.
Chapter by Chapter1999 was a landmark year, when the company got its first colour offset press, which was followed by a two colour press. A brand new office in 2000 started the next chapter and the latest machinery was installed in the new facility. Today, the company has four colour presses, with the series of pre-press and post-press machines required to meet the quality standards and adherence to deadlines that have become Anaswara’s hallmark.
A Winning PlotAnaswara’s success has been plotted with care. To begin with, the finest facilities and machines went hand in hand with an involvement that went beyond printing. The quality of the matter given by the clients was carefully studied, suggestions were made, mistakes avoided, and a unique identity established that ensured that Anaswara’s works were a class apart from other printers. In the fast changing technology of printing, the company keeps pace with growth, yet takes a measured approach. Anaswara goes for a fresh system not just because it is the latest, but because the company is absolutely convinced of its necessity and value addition. Anaswera has also teamed up with KSIDC, the investment promotion arm of the government and it is KSIDC that has funded the project to build a new office and acquire new machinery.
The Exciting SequelAnaswara’s success story does not end here. Publication and packaging both are sectors that have a huge potential for exports. India’s share in global export of publications is just 1 % as against China’s 6 %, and this gap can be bridged with solid investments in software, machinery and real estate. Packaging too is another hi-growth area for investment, and once the Vallarpadam Container Trans- shipment Terminal becomes fully functional, direct export to foreign markets will see business booming. It is this ability to look into the future, yet stay firmly rooted in the demands of the present that has made Anaswara a company imprinted with the spirit of Kerala.