- Image Credit: AFP
- Apple Senior Vice President of Worldwide product marketing Phil Schiller announces the new iPhone 5 during an Apple special event at the Yerba Buena Center for the Arts on September 12, 2012 in San Francisco, California.
Apple Inc booked orders for over two million iPhone 5 models in the first 24 hours, reflecting a higher-than-expected demand for the consumer device giant’s new smartphone and setting it up for a strong quarter.
Apple said on Monday that pre-orders outstripped initial supply but it would deliver most phones as planned by Friday, the first day of delivery. Many would not be available until October, however.
It is not unusual for Apple products to sell out the first day but this time around Apple has doubled its first-day sales record. Last October, the company booked 1 million orders for the iPhone 4S, in the first 24 hours. That had beaten Apple’s previous one-day record of 600,000 sales for the iPhone 4.
The strong preorders could mean a huge quarter for Apple as the iPhone — its marquee device — accounts for half of Apple’s revenue.
Apple will make initial deliveries of the iPhone 5 by Friday in the US and most of the major European markets, such as France, Germany and the UK. The phone then goes on sale on September 28 in 22 other countries.
Given the demand for the device so far and Apple’s aggressive rollout of it internationally, some analysts raised their sales and earnings estimates.
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