Why do women in Dubai overspend?

For Indian housewife Shweta, life in Dubai is one long party. Married to a wealthy businessman, the 49-year-old keeps a busy diary, attending kitty parties and other social dos. She spoils herself silly at the beauty salon and spa and is invariably dressed to the nines — be it the expensive jewellery she dons or the latest designer wear she endorses.
Diana, another Dubai resident, 34, also aspires to the high life. She is single and working and has only that much money at her disposal. But she spends all of it on eating out, clubbing, personal grooming and clothes and accessories, besides rent. She often runs out of cash, but uses her credit card freely.
Welcome to Dubai where residents, particularly women, spend big.
Studies have established that the UAE has the region's highest individual spenders, with each of its 8.2 million people spending an average of $21,577 (Dh79,252) per annum (Arab Monetary Fund, 2010) and the world's highest apparel sales per capita at $785 (Dh2,865, A.T. Kearney's Global Retail Development Index, 2010). At $71 (Dh260) a week, UAE teenagers also spend three times more than their global peers (AMRB).