Indian Premier League (IPL

The fifth edition of the Indian Premier League (IPL) begins today with the big question being whether the event will live up to its reputation as the most popular and sought-after Twenty20 tournament in the world.
Last year, the event was held soon after the World Cup [50 overs], with a tired bunch of players. For the Indian fans, the IPL was an overdose of cricket, especially after the common man had dished out money for World Cup tickets.
This year's edition is being held at a time when Indian cricket is going through a tumultuous period, with some poor performances.
The 2012 IPL will reveal whether cricket fans have really been affected by the poor show of the Indian team or their love for the game is still intact.

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The television viewership will play a vital role in the future of this event, which has a brand value of $3.67 billion (Dh13.47 billion). The fact that the 2011 IPL produced the lowest television rating of all the previous editions is a worrying factor for the organisers.
However, the news that certain categories of tickets for important matches in certain centres have already been sold out is indeed positive news. Ultimately, for the event to remain popular, each edition has to be better than the earlier ones