Are women more successful as real estate consultants in the UAE?
And
do they make more money for their company than their male
counterparts?
At Better Homes, women consultants have been more
successful and have earned more money for them.
Partho Bhattacharya,
Director, Human Resource & Operations, says: “Women consultants in their
company have been making more money than their male counterparts.
Asked
if women property sales agents more successful than men, he says although it is
very difficult to generalise; from experience their women property sales
consultants have been more successful, but they have some “very” successful male
consultants too.
So does it mean real estate consultancies choose to hire
more women?
“Not really so, we hire strictly on merit both women and men.
Depending on the nature of business, women have more affinity towards
understanding a home and hence, able to correlate to the needs of the clients,”
Bhattacharya mentions.
Currently, Better Home has 83 women consultants
and 87 men consultants.
“We will continue to hire consultants only on merit; it doesn’t matter if
they are women or men,” he adds.
Cluttons Dubai, however, says there is
no statistical evidence that women sales agents are more successful than their
male counterparts here in the UAE.
At present, it has a predominantly
male-led residential sales and leasing department.
But it adds that in other countries such as the UK, there is a clear division
between the sexes in terms of which sector of the real estate market they work
in.
“In the UK as a whole, women stand out and are well represented
within the rental sector, whereas it is more common to find a male within the
sales sector.”
Cluttons says they are open to and actively seek out
female candidates for upcoming roles, and are advocates of equal opportunities.
“The key to any business is how professional the individual is, and how
this translates to a positive experience for the client,” it stresses.
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