ultrabooks

An Ultrabook is a computer in a category of thin and lightweight ultraportable laptops, defined by a specification from Intel.[1] The name Ultrabook is an Intel trademark. By this marketing initiative and an associated $300M fund, Intel hopes to stimulate the market for Intel-based laptops similar to Apple's MacBook Air, against rising competition from ARM processor-based tablet computers.[2]

Incorporating new CULV Intel processors with integrated graphics, and flash-based SSDs, Intel claims that Ultrabooks will have 5 hours of battery life, mainstream performance, and ultra-fast start up.[3] Announced at Computex 2011,[4] Intel estimates that by the end of 2012, 40% of the consumer laptop market segment will be Ultrabooks