Bra 'lighter than air'

Women wear bras all day every day for the whole of their adult lives, going through hundreds of different styles. But you won't have ever worn one quite like Asda's latest model.
The Abacadabra promises to boost your bust by two cup sizes - nothing new there. However, it also has a 'lighter than air' feel which makes it more comfortable than the other push-up bras available. Better still, it costs just £6.
The secret to the bra's success is all in the design. George at Asda enlisted the help of a former aerodynamic engineer to come up with a new form of underwear


Antonia Padula filled the bra with an injectable mould which is one solid cup rather than inserts which can move around and become uncomfortable.

The collaboration between George and Padula is a response to a survey which found that more than half of the female population are unhappy with the size of their bust.
Seventy-five per cent of 20-29 year old women surveyed admitted to wearing ‘push-up’ bras on a daily basis, with 48 per cent of women under 29 specifically wanting to make their bust larger.

Further research showed new mothers are most concerned with the look and size of their cleavage - 69 per cent said they would like to improve their chests