The Dubai Shopping Festival (DSF), known in Arabic as 'Layali Dubai', was first started in February 1996 by the Dubai government as purely a retail event aimed to promote trade in Dubai. Since then it has become an annual shopping, entertainment, and cultural extravaganza that continues to promote tourism in Dubai and draws people from around the world each year.
The festival shopping event lasts for one month and its slogan is 'One Family, One World, One Festival', but the festival is also called 'Where the celebrations last a month and the memories, a lifetime' and 'The world's best brands at the world's lowest prices'. Due to the continous success of the DSF, a number of the world's best brands have labeled Dubai, the shopping capital of the Middle East
No comments:
Post a Comment