- Thinkstock/Getty Images/iStockphoto - A service which enabled customers to have Durex condoms delivered to their door in Dubai has been suspended after just one week of operations.
A service which enabled customers to have Durex condoms delivered to their door in Dubai has been suspended after just one week of operations.
Durex launched an online ‘SOS condom’ delivery scheme in the emirate last week - the only place in the world where the programme was running. By clicking on the mobile app customers could order the product to be delivered to an address anywhere in Dubai between the hours of 4pm and 4am.
Advertising a “discreet and professional delivery team”, the promotional video for the service insisted the delivery man would be dressed in disguise - as either a pizza delivery boy, lost tourist or a policeman. However, UAE cultural expert Nasif Kayed, general manager of the Sheikh Moha¬mmed Centre for Cultural Understanding in Dubai, yesterday labelled the campaign “totally inappropriate”.
He stressed that he was not furious over the product itself as “married people have to use a condom” but the manner in which it was promoted “encouraged promiscuity”.
However, last night a representative for Durex said the campaign was over. Before it was scrapped, the advert, featuring a series of seemingly unmarried couples in intimate positions, had attracted more than 705,200 hits on YouTube. It included a young couple kissing passionately in a stationary car - an act that could land you with a public indecency charge in the UAE. Kayed added: “From a religious perspective, it is totally inappropriate. To promote such a sin is more sinful than the sinner. It is damaging to a younger generation.”
Durex launched an online ‘SOS condom’ delivery scheme in the emirate last week - the only place in the world where the programme was running. By clicking on the mobile app customers could order the product to be delivered to an address anywhere in Dubai between the hours of 4pm and 4am.
Advertising a “discreet and professional delivery team”, the promotional video for the service insisted the delivery man would be dressed in disguise - as either a pizza delivery boy, lost tourist or a policeman. However, UAE cultural expert Nasif Kayed, general manager of the Sheikh Moha¬mmed Centre for Cultural Understanding in Dubai, yesterday labelled the campaign “totally inappropriate”.
He stressed that he was not furious over the product itself as “married people have to use a condom” but the manner in which it was promoted “encouraged promiscuity”.
However, last night a representative for Durex said the campaign was over. Before it was scrapped, the advert, featuring a series of seemingly unmarried couples in intimate positions, had attracted more than 705,200 hits on YouTube. It included a young couple kissing passionately in a stationary car - an act that could land you with a public indecency charge in the UAE. Kayed added: “From a religious perspective, it is totally inappropriate. To promote such a sin is more sinful than the sinner. It is damaging to a younger generation.”
No comments:
Post a Comment